For ART ASIA’s second year in Miami, there has been a 15% increase in attendance, totaling to over 35,000 visitors within 5 days. The generated publicity and interest for ART ASIA from the global art community have been tremendous. ART ASAI attracted prominent institutions, museum and private collectors from the Americas, Europe and emerging markets from the Middle East to Japan.

 
Some of the notable patrons that attended ART ASIA included Charles Saatchi; Agnes Gund; Pearl Lam; Marty Margulies; Chuck Close; Marc & Livia Straus; Magnus Renfrew; Jérôme Sans; The Oppenheimers; Asia Society; The Andy Warhol Museum; The Bass Museum of Art; The Frost Art Museum; MOCA Los Angeles; MoMA New York; Guggenheim Museum New York; The Zechendorfs; The Riverside Art Museum; The Lowe Art Museum; The Toledo Museum of Art; Whitney Museum of Art; Christie’s Auction House; and Sotheby’s, among many others.

Sales tripled from the previous year. 95% of galleries reported strong sales and almost all report follow up sales to collectors they met during ART ASIA. Total sales at ART ASIA Miami reached the multi – million dollar range.

Most importantly, ART ASIA’s new marketing strategy brings quality collectors to the fair.

In addition to print ads, ART ASIA focuses on targeted direct mail campaigns and outreach with multiple organizations. We work closely with private advisory firms, museums, and luxury concierge services to further promote attendance by high level patron members, board trustees, personal advisors, press, etc. Furthermore ART ASIA has allianced with institutions such as Asia Society who has a global reach to the art and cultural exchange community.

 
ART ASIA along with collectors Chad and Ilona Oppenheim hosted a private party at the collector’s residence for top international gallerists, museum owners and entertainment industry leaders.

 
ART ASIA partnered with Art Assets, a national advisory firm, and Marquis for an installation performance as part of the Truly Truthful exhibition presented by ART ASIA. A special reception was held at Marquis where guests enjoyed a continental breakfast, champagne, and a dazzling artistic performance by Marya Kazoun.

 
For 2010, ART ASIA will continue the marketing plan but also include sponsorships from major international companies.

 
Miami in December:

Miami during December is a place not to be missed. In addition to the multiple international art fairs happening simultaneously, there are also fashion and music events, private parties hosted by major collectors scheduled during the same time to enhance the experience. Miami in December is a designated gathering spot for collectors, journalists, critics, curators, art advisors, designers, celebrities, and all art enthusiasts.